| The largest
national marketing campaign ever undertaken by the
Learning and Skills Council (LSC) gets under way
this summer to promote the new generation of Modern
Apprenticeships (MAs). The promotion will feature
a new television commercial, radio and print advertising,
supported by case studies on the MTV music channel
and SMS text messaging. The aim is to raise the
profile of MAs during 2002-03 and promote awareness
of apprenticeships among young people and employers.
Modern Apprenticeships are a bridge between the
world of education and the world of work. They
provide the opportunity for young people to train
while in a job, get a qualification, earn a wage
and work towards a career. For employers, they
are a chance to recruit highly motivated staff
and train them in the skills their businesses
need.
The Modern Apprenticeship system is being reformed
and improved to make on-the-job training for young
people match the best in the world. It is now
being managed by the LSC through our network of
training providers.
The aim of this new generation of MAs is to boost
skill levels in the workforce and help business
become more productive, innovative and competitive.
Today, MAs are available in over 80 different
sectors of industry and commerce.
Young people have the opportunity to gain valuable
and nationally recognized qualifications based
on vocational skills and also to train in 'key
skills' such as information technology, team working
and effective communication. MAs, usually lasting
up to three years, offer work-based training at
two levels:
- Foundation Modern Apprenticeship (formerly
called a National Traineeship) leading to National
Vocational Qualification (NVQ) level 2.
- Advanced Modern Apprenticeship leading to
the higher NVQ level. Apprentices progress from
a Foundation programme to the Advanced level
and then, if they wish, go on to pursue further
qualifications in higher education.
The reforms behind the new generation of MAs
include the introduction of an Apprenticeship
Diploma that embraces NVQ qualifications, key
skills and in-depth technical knowledge that will
be recognised by a new technical certificate.
The LSC is spearheading the new generation of
MAs based on the recommendations of the Modern
Apprenticeship Advisory Committee, which was set
up by the Government, under the chairmanship of
Sir John Cassels, to provide a three year action
plan for the development, promotion and delivery
of MAs. It reported in October 2001 and recommended
the establishment of a national framework of improved
and strengthened apprenticeships.
For young people
MAs are an important step towards a career. They
provide:
- On-the-job training that gives invaluable
experience of the daily pressures, standards
and practices of working life
- A regular wage while learning and gaining
experience. This is extremely important to young
people who believe training is a barrier to
being independent and having their own income
Modern Apprenticeships are available in a huge
number of occupations. Tens of thousands of young
people are currently taking apprenticeships in
jobs in the Armed Forces, the construction industry,
retailing, the hotel and catering trade, hairdressing,
local government, business administration, the
motor industry, public services, child care, IT
and many more.
For employers
MAs give employers direct access to motivated
young people who have made a crucial decision
about the skills they want to develop. Apprenticeships
provide managers with the opportunity to assess
a trainee's aptitude and motivation and fashion
their training to meet the specific needs of their
business.
As training is designed by employers for employers,
it is closely matched to the needs of specific
industry sectors. The LSC can help companies decide
the best way to adopt the MA programme to meet
their needs and provide guidance and financial
support.
The future
By 2004, the Government wants more than a quarter
of all young people aged between 16-21 to enter
a Modern Apprenticeship. At present, about 140,000
young people a year enter MAs at the age of 21
or under. The new target will increase the figure
to about 175,000.
Also in 2004, there is planned to be a basic
entitlement to a Modern Apprenticeship place for
young people aged 16-17 who have five GCSE's at
grades A-G, including maths and English.
For further information about the Learning and
Skills Council, visit our web site www.lsc.gov.uk
or call our help line on 0845 0194170.
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