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Modern Apprenticeships - The New Generation
Earn While You Learn
The largest national marketing campaign ever undertaken by the Learning and Skills Council (LSC) gets under way this summer to promote the new generation of Modern Apprenticeships (MAs). The promotion will feature a new television commercial, radio and print advertising, supported by case studies on the MTV music channel and SMS text messaging. The aim is to raise the profile of MAs during 2002-03 and promote awareness of apprenticeships among young people and employers.

Modern Apprenticeships are a bridge between the world of education and the world of work. They provide the opportunity for young people to train while in a job, get a qualification, earn a wage and work towards a career. For employers, they are a chance to recruit highly motivated staff and train them in the skills their businesses need.

The Modern Apprenticeship system is being reformed and improved to make on-the-job training for young people match the best in the world. It is now being managed by the LSC through our network of training providers.

The aim of this new generation of MAs is to boost skill levels in the workforce and help business become more productive, innovative and competitive. Today, MAs are available in over 80 different sectors of industry and commerce.

Young people have the opportunity to gain valuable and nationally recognized qualifications based on vocational skills and also to train in 'key skills' such as information technology, team working and effective communication. MAs, usually lasting up to three years, offer work-based training at two levels:

  1. Foundation Modern Apprenticeship (formerly called a National Traineeship) leading to National Vocational Qualification (NVQ) level 2.
  2. Advanced Modern Apprenticeship leading to the higher NVQ level. Apprentices progress from a Foundation programme to the Advanced level and then, if they wish, go on to pursue further qualifications in higher education.

The reforms behind the new generation of MAs include the introduction of an Apprenticeship Diploma that embraces NVQ qualifications, key skills and in-depth technical knowledge that will be recognised by a new technical certificate.

The LSC is spearheading the new generation of MAs based on the recommendations of the Modern Apprenticeship Advisory Committee, which was set up by the Government, under the chairmanship of Sir John Cassels, to provide a three year action plan for the development, promotion and delivery of MAs. It reported in October 2001 and recommended the establishment of a national framework of improved and strengthened apprenticeships.

For young people

MAs are an important step towards a career. They provide:

  1. On-the-job training that gives invaluable experience of the daily pressures, standards and practices of working life
  2. A regular wage while learning and gaining experience. This is extremely important to young people who believe training is a barrier to being independent and having their own income

Modern Apprenticeships are available in a huge number of occupations. Tens of thousands of young people are currently taking apprenticeships in jobs in the Armed Forces, the construction industry, retailing, the hotel and catering trade, hairdressing, local government, business administration, the motor industry, public services, child care, IT and many more.

For employers

MAs give employers direct access to motivated young people who have made a crucial decision about the skills they want to develop. Apprenticeships provide managers with the opportunity to assess a trainee's aptitude and motivation and fashion their training to meet the specific needs of their business.

As training is designed by employers for employers, it is closely matched to the needs of specific industry sectors. The LSC can help companies decide the best way to adopt the MA programme to meet their needs and provide guidance and financial support.

The future

By 2004, the Government wants more than a quarter of all young people aged between 16-21 to enter a Modern Apprenticeship. At present, about 140,000 young people a year enter MAs at the age of 21 or under. The new target will increase the figure to about 175,000.

Also in 2004, there is planned to be a basic entitlement to a Modern Apprenticeship place for young people aged 16-17 who have five GCSE's at grades A-G, including maths and English.

For further information about the Learning and Skills Council, visit our web site www.lsc.gov.uk or call our help line on 0845 0194170.

 

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